My Work as an creative strategist
My last role was a digital intern at Grumpy Old Management. Grumpy old management is a British pop music management company, started by Gabby, Stuart and Ed Sheeran. They have now grown to represented popular British pop artists, like Maisie Peters, Griffs and Dylan.
Song request - Comment reply chain on TikTok
Content Ideas and suggestions
Ed liked singing songs on his TikTok. So, how about a chain of him singing songs using the comments.
#Song request
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1) Handling everything seen online by the musicians, audiences and fans. An allrounder, from researching new ideas, coming up with content, to identifying trends.
2) Bringing them to life through my editing skills or forwarding content ideas to the content crew on scene with Ed.
3) Lastly analysing how well the content does (through likes, saves, comments, shares...), doing social reports (including on fans) and competitor analysis (similar artists social media's).
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Ed Sheeran
Griffs
Maisie Peters
Dylan
Check list
@tomi.afo
Tomi Afolabi
Content Ideas/videos edited
Trend started
Probably my fav and popular trend created whilst here.
After posting the choose your character halloween ED-ition for halloween. This clip from the music video... started trending.
The song started started picking up again during the Christmas holidays and from the large successful viral of the posted content,
His fans started spamming the clip and images to each other, with even people on twitter claiming to receive too many images in their Dm's of Santa Ed. Alongside the many reposts of this clip on TikTok going viral
After an album announcement Ed surprised fans playing the new unreleased songs at their homes. He then decided to suprise one of the fans with a billboard ad.
Ed Sheeran has cosplayed so many characters. But if you could only choose 1, which Ed would you pick for halloween.
Choose your character
Wrapping up the North America tour Ed has done so many pop up for fans. Which was your favourite?
Choose your favorite
Here's a highlight of the best school visit in Ed's North America trip